Robert N. Del Pozo, President
25+ years: Integrated strategic marketing, marketing communications, highly successful “experiential” events marketing, “grass-roots” marketing, advertising, corporate sponsorships, business development, media strategies
Both Fortune-100 Client & Agency side
CLIENT-SIDE: 2 years - Hilton Int’l/Park Place Entertainment Executive VP for The Americas; 6 years with Resorts Int’l Paradise Island Resort & Casino (Merv Griffin Group, formerly Trump Resorts) VP Americas.
AGENCY-SIDE: RDP Inc. (Miami) President & Owner. Full-service marketing & promotions
Hispanic Marketing Services, Inc. Executive Vice President. Strategic marketing, events / promotions: US Hispanic, Latin & Caribbean;
BBDO / Omnicom Group / Fleishman-Hillard PR: US Hispanic & Latin & Caribbean. Full Marketing communications.
Expertise: US, US Ethnic, Florida, Latin America, Caribbean
Multi-lingual / multi-cultural
Developed brands to market leader, improved profits, market share & sales
Opened many new markets & channels
Strong public speaker delivering large scale presentations & motivational seminars
Wide range of industries: packaged goods / consumer products (Coke, RJ Reynolds Tobacco), airlines (American), beer / spirits / soft drinks, money transfer (MoneyGram)
Major Events:
MoneyGram: doubled revenue, set up Sport Marketing Development Program; Promotion & Signage right in ring for World Championship Boxing & pay-for-view; Major League Baseball events at key stadiums, BMW US Auto Show’s
American Airlines: World Cup, Latin America Product Fairs
Coke: Luis Miguel tour; 1st national sponsor of Sabado Gigante TV program
Bacardi Imports: launch of Bacardi Breezers, established promotional alliances
Unilever: annual retail promotion programs & telethons
Bayer, Reckitt & Coleman, Hilton Int’l. Casino Princesa cruises, Pfizer, CBS/Telemundo, HBO OLE, Brugal Rum
Calle Ocho Festival, Miami: government relations
The Merrick Festival, Coral Gables FL: co-producer of annual event
Must Mention: lead singer & producer of the rock n’ roll band “GEEZER”, the most popular Miami-based musical groups over the age of 50. www.geezerband.net
Richard G. Amundsen, Executive Vice President
25+ years: Integrated strategic marketing, marketing communications, “experiential” events marketing, “grass-roots” marketing, advertising, media sales
Both Fortune-100 Client & Agency side
CLIENT-SIDE: 6 years with Coca Cola, USA headquarters (Atlanta) - Director of Hispanic Marketing; 7 years J. Schlitz Brewing (Milwaukee) US Hispanic Market Manager
AGENCY-SIDE: RDP Inc. (Miami) VP. Full-service marketing & communications; Hispanic Marketing Services, Inc. President. Strategic marketing, events / promotions: US Hispanic, Latin & Caribbean; BBDO / Omnicom Group / Fleishman-Hillard PR: US Hispanic, Latin & Caribbean. Full communications.
Expertise: US, US Ethnic, Florida, Latin America, Caribbean
Multi-lingual / multi-cultural
Developed brands to market leader, improved profits, market share & sales
Opened many new markets & channels
Wide range of industries: packaged goods / consumer products (Coke, RJ Reynolds Tobacco), airlines (American), beer / spirits / soft drinks, money transfer (MoneyGram)
Major Events:
MoneyGram: set up Sport Marketing Development Program; Promotion & Signage right in ring for World Championship Boxing & pay-for-view; Major League Baseball events at key stadiums
American Airlines: World Cup, Latin America Product Fairs
Coke: Luis Miguel tour; 1st national sponsor of Sabado Gigante TV program
Bacardi Imports: launch of Bacardi Breezers
Unilever: annual retail promotion programs & telethons
Bayer, Reckitt & Coleman, Hilton, Casino Princesa cruises
Calle Ocho Festival, Miami: government relations
Victoria Goldstein-Macadar, Vice President of Public Relations
20+ years; public relations and marketing communications
Strong emphasis in Hispanic and Latin American program develpment and execution
Mary Keel, Business Development / Account Supervisor
Extensive knowledge in marketing, public relations and, event coordinating
Peter Ekstein, Creative Director
25+ years: creative, art, graphics art director / designer, web site designer
Art Director of Vista Magazine, Miami FL, Monthly magazine, over 1.15 million copies / 32 pages per month, distribution: 30+ metro areas in the US, Web Site: design, maintain.
Corporate & consumer collateral & branding; high-end signage
International Voyager Publications, Miami Beach: Advertising Art Director: design & production of advertising 120 different vacation guides per year
Other clients: Discovery TV Channel, American Historic Preservation, World Wildlife Fund, National Park Service
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